In late May, the rocky terrain of the island of Brač becomes adorned with tiny flowers, releasing a captivatingly sweet and slightly bitter scent that fills the air even during the scorching summer heat. This is the Mediterranean Helichrysum (Helichrysum italicum), one of the species of a semi-shrub plant from the Helichrysum genus that is widespread throughout the Mediterranean region. Its name is believed to originate from the Greek words "helios" (sun) and "chrysos" (golden), likely because its flowers resemble little suns. Given that it regrows every year on infertile, sun-soaked rocky ground, and its flowers retain their appearance and color for an extended period, seeming never to wither, in France, it was aptly named immortelle, the immortal flower.
This choice of name has proven significant, as even in the past, people would infuse it in olive oil and use it for skincare, discovering its benefits in treating skin inflammations and reducing signs of aging. Today, Mediterranean Helichrysum is a prominent ingredient in anti-aging cosmetics. Its essential oil rejuvenates and revitalizes the skin, possesses anti-inflammatory properties, soothes irritated skin, and accelerates the healing of scars. By promoting microcirculation, it effectively combats wrinkles, blemishes, and skin imperfections, making it a valuable ally in the fight against skin aging. It also helps with under-eye circles when applied as compresses.
Apart from its essential oil, it is also used in cosmetics as a lighter skin tonic, known as Mediterranean Helichrysum flower water (INCI: Helichrysum Italicum Flower Water), which retains all the therapeutic properties of the essential oil but in a milder yet still effective form. This flower water is one of the key ingredients in Fieldgood "ANTI AGE" cream, lending its honeyed and intoxicating scent, reminiscent of Dalmatian summers, to the product.